Slide Insurance Session Replay Investigation

Slide Insurance Session Replay Investigation

Louis Law Group is investigating whether Slide Insurance, a Florida-based property insurance company, may have been using tracking pixels, session replay tools, or other third-party surveillance technologies on its website — potentially without adequate disclosure to consumers. Individuals who visited Slide Insurance's website to obtain property insurance quotes or submit personal information may have been affected by Slide Insurance's website tracking practices. This investigation examines whether the company's data collection methods align with applicable privacy laws, including federal and state wiretapping statutes that govern the interception of electronic communications.

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What Are Tracking Pixels and How Do They Work?

Tracking pixels are tiny, often invisible image files — typically just one pixel by one pixel — embedded within a webpage or email. When a user loads the page, their browser automatically requests that image from a third-party server, which logs information such as the user's IP address, browser type, device identifiers, and the specific page they were viewing. These pixels are routinely used by advertisers and analytics platforms to build detailed behavioral profiles of website visitors, often without their knowledge.

Session replay tools go further. These software systems record a user's real-time interactions with a website, including mouse movements, keystrokes, clicks, scrolling behavior, and form inputs — in effect creating a video-like playback of everything a person does on a webpage. While session replay technology is marketed as a user-experience optimization tool, it carries significant privacy risks when deployed on websites that handle sensitive personal information. Critically, session replay scripts may capture data entered into form fields — including names, dates of birth, Social Security numbers, financial details, and insurance-related information — before a user even clicks the "submit" button.

Popular session replay platforms and analytics tools include vendors such as FullStory, Hotjar, Microsoft Clarity, and Meta Pixel (formerly Facebook Pixel), among others. These third-party services may receive real-time streams of user data that website owners embed into their platforms. Consumers generally have no way of knowing these tools are running unless companies clearly disclose their use in privacy policies — and even then, the scope of data collection may not be fully apparent.

What Louis Law Group Is Investigating

Louis Law Group is investigating whether Slide Insurance may have been using tracking pixels, session replay scripts, or other third-party data collection technologies on its website in ways that may have intercepted sensitive consumer information without proper notice or consent. Our investigation is examining whether Slide Insurance's data practices may have impacted consumers who visited the company's website to seek property insurance quotes, file claims, or otherwise engage with the insurer's digital services.

Slide Insurance may have used third-party tracking technologies that captured form-field data, browsing behavior, and personally identifiable information entered by Florida residents seeking coverage. Because Slide Insurance operates as a property insurer, its website is a natural destination for individuals providing highly sensitive details — including home addresses, mortgage information, property values, and financial disclosures necessary to obtain insurance quotes. Our investigation is examining whether any such data may have been transmitted to third-party analytics companies without consumers' knowledge or meaningful consent.

Specifically, Louis Law Group's legal team is evaluating whether the deployment of these technologies on an insurance company's website — a context where sensitive personal and financial data is routinely exchanged — may give rise to claims under applicable wiretapping and privacy statutes. The investigation is ongoing, and no conclusions of wrongdoing have been determined at this stage.

Relevant Privacy Laws

Several federal and state laws may be relevant to individuals who believe their online interactions were intercepted or recorded without their knowledge. Understanding these statutes is important for consumers evaluating their rights:

• California Invasion of Privacy Act (CIPA): Although a California statute, CIPA has broad applicability in session replay litigation. CIPA prohibits the unauthorized interception of electronic communications and has been interpreted by courts to cover the real-time transmission of website interaction data to third-party vendors. Courts in California have allowed CIPA claims to proceed against companies that deployed third-party session replay tools, even when the companies were not based in California, so long as the technology intercepted communications in real time.
• Federal Wiretap Act (18 U.S.C. § 2511): The federal Wiretap Act prohibits the intentional interception of wire, oral, or electronic communications. Courts have examined whether session replay tools — which capture and transmit data to third-party servers in real time — may constitute unauthorized interceptions under this statute. The "party exception" and consent defenses are frequently litigated in these cases.
• Florida Security of Communications Act (FSCA): Florida maintains its own wiretapping law under Chapter 934 of the Florida Statutes. The FSCA is a two-party consent statute, meaning that all parties to an electronic communication must consent to its interception. If website tracking technologies are found to intercept consumer communications without adequate disclosure or consent, Florida residents may have claims under this statute. Violations can result in both criminal liability and civil remedies, including actual damages, punitive damages, and attorney's fees.
• Consumer Privacy Rights: Beyond wiretapping statutes, consumers may have rights under common law privacy torts, including intrusion upon seclusion and the publication of private facts. Courts have increasingly recognized that covert surveillance of users' digital interactions — particularly on sensitive platforms like healthcare or insurance websites — can support tort claims independent of statutory violations.

Who May Be Affected

Individuals who may have been affected by Slide Insurance's website tracking practices include anyone who visited the Slide Insurance website and interacted with online forms or digital tools, particularly those who:

• Requested a property insurance quote through Slide Insurance's online platform
• Entered personal information such as name, address, date of birth, or financial data into the company's website forms
• Accessed their Slide Insurance policyholder portal or account management pages
• Submitted a claims inquiry or communicated with the company through digital channels
• Browsed Slide Insurance's website for coverage information while entering any personally identifiable details

Because Slide Insurance is a property insurer operating primarily in Florida, its website users are likely Florida residents — a population that may have specific protections under the Florida Security of Communications Act. However, residents of other states who visited the website may also have potential claims depending on the laws of their home state.

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What You Can Do

If you believe you may have been affected by Slide Insurance's data collection practices, there are several steps you can take to protect your interests and preserve potential legal claims:

• Document your interactions: If you have records of visiting Slide Insurance's website, submitting quote requests, or creating an account, preserve any confirmation emails, screenshots, or related correspondence.
• Review Slide Insurance's privacy policy: Examine what disclosures the company made regarding third-party tracking and data sharing at the time of your visit. Discrepancies between stated practices and actual data collection may be legally significant.
• Consult with a privacy attorney: Privacy tort law is a specialized and rapidly evolving field. An attorney experienced in digital privacy claims can evaluate your specific circumstances and advise whether you may have a viable legal claim.
• Act within applicable deadlines: Privacy and wiretapping claims are subject to statutes of limitations. Waiting too long to seek legal advice may affect your ability to pursue a claim, so it is advisable to consult an attorney promptly.
• Check your eligibility at no cost: Louis Law Group offers free consultations for individuals who believe they may have been affected. Our team can quickly assess whether your circumstances fall within the scope of our ongoing investigation.

Check If You May Qualify

Louis Law Group is currently accepting inquiries from individuals who visited Slide Insurance's website and may have had their online interactions recorded or transmitted to third parties without their knowledge or consent. There is no cost to check your eligibility, and our firm handles privacy tort cases on a contingency fee basis — meaning you pay no legal fees unless we recover compensation on your behalf. Our investigation into Slide Insurance's data practices is ongoing, and we encourage anyone who may have been affected to reach out and learn more about their rights. A member of our legal team will review your information and respond promptly to discuss next steps.

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