Text Us

Lawyers for Property Insurance Guide – Marathon, Florida

10/10/2025 | 1 min read

Introduction: Why Marathon, Florida Homeowners Need This Guide

Few places in the Sunshine State are as picturesque as Marathon, Florida. Nestled in the heart of the Middle Keys, Marathon’s homes, condos, and vacation rentals enjoy turquoise Gulf waters on one side and the Atlantic Ocean on the other. Unfortunately, that same paradise also exposes property owners to hurricanes, tropical storms, flooding, wind-driven rain, and occasionally fire or vandalism. When disaster strikes, Marathon homeowners expect their insurer to honor the policy they faithfully pay for. Yet many residents experience a property insurance claim denial Marathon Florida victims know all too well. This comprehensive guide—written with a policyholder-friendly perspective—explains Florida insurance law, common insurer tactics, and the local resources available to help you fight for the benefits you deserve.

Every fact below is drawn from authoritative sources such as the Florida Statutes, the Florida Administrative Code, bulletins issued by the Florida Department of Financial Services (DFS), and published opinions from Florida courts. Whether your home is on Coco Plum Drive, Sombrero Beach Road, or inside the historic neighborhoods near US-1, the same statewide rules protect you. Read on to understand your rights, the relevant deadlines, and practical next steps if your claim has been undervalued, delayed, or outright denied.

Understanding Your Property Insurance Rights in Florida

1. The Policyholder Bill of Rights

Section 627.7142, Florida Statutes, establishes the “Homeowner Claims Bill of Rights.” Under this law:

  • Communication deadlines: An insurer must acknowledge your claim within 14 days.

  • Coverage decision deadline: The carrier must pay, deny, or partially pay a claim within 90 days of receiving notice.

  • Prompt payment of undisputed amounts: Any undisputed portion is due no later than 90 days after notice, or interest begins accruing.

  • No retaliation: An insurer may not cancel or non-renew a policy solely because you filed a valid claim.

2. Statute of Limitations for Property Insurance Claims

Florida provides one of the longest filing windows in the country. Section 95.11(2)(e), Florida Statutes, gives five years from the date of loss to file a lawsuit for breach of a property insurance contract. However, notice to your insurer—often required within days—must follow your individual policy.

3. Right to Mediation and Appraisal

The Florida DFS operates a free, non-binding mediation program under Rule 69J-166.031, Florida Administrative Code. If your insurer and you disagree about coverage or value, you can request mediation before filing suit. Many policies also include an appraisal clause that can be triggered by either side, although recent legislative changes regulate how appraisals may be invoked.

4. Attorney’s Fees and Bad-Faith Damages

Section 627.428, Florida Statutes (for policies issued before 2023 reforms) and subsequent amendments to 627.70152, allow courts to award reasonable attorney’s fees to insureds who prevail in litigation. Furthermore, Section 624.155 authorizes civil remedies for insurers’ bad faith handling—including extra-contractual damages—if the carrier fails to settle claims in good faith.

Common Reasons Property Insurance Companies Deny Claims in Florida

Even the most conscientious Marathon homeowners face denials. Knowing typical insurer arguments prepares you to rebut them effectively.

Late Notice of Loss Carriers often assert that the insured waited too long to report damage. While policies usually require “prompt” notice, Florida courts (e.g., Kropilak v. 21st Century Ins. Co., 194 So. 3d 311 (Fla. 3d DCA 2016)) demand that insurers show they were prejudiced by any delay. Wear and Tear Exclusions Standard HO-3 policies exclude damage from age, rot, or deterioration. Insurers may misclassify storm-created openings as pre-existing wear. An engineering rebuttal can demonstrate that wind, not old shingles, caused roof leaks. Water Damage Complaints Not “Sudden and Accidental” Florida policies cover water damage from burst pipes but not long-term seepage. However, the Florida Supreme Court held in Hicks v. American Integrity, 241 So. 3d 925 (Fla. 5th DCA 2018), that insurers bear the burden to prove that an exclusion applies. Misrepresentation or Fraud Allegations Carriers occasionally void coverage by accusing insureds of inflated estimates or false statements. Section 627.409 requires the misrepresentation be material and intentional. Flood vs. Wind Debate After hurricanes, insurers may blame flooding (excluded under most homeowner policies) instead of covered wind. In Marathon—where even a strong tropical storm can send ocean water across the Overseas Highway—separating wind damage from flood damage is critical and often hinges on timely expert inspections.

Florida Legal Protections & Insurance Regulations

1. The Role of the Florida Department of Financial Services (DFS)

DFS oversees consumer complaints and the mediation program. You can file a complaint online through the DFS “My Florida CFO” portal and track insurer response timelines.

2. Recent Legislative Changes Affecting Homeowners

  • Senate Bill 2-A (2022) & House Bill 837 (2023) tightened deadlines for notice of loss (one year for initial, 18 months for supplemental) and modified attorney fee entitlements. Always confirm whether your policy was issued before or after these reforms.

  • Assignment of Benefits (AOB) Reform: Section 627.7152 limits contractors’ ability to take over claims without strict disclosure and notice requirements.

3. Licensing Requirements for Florida Attorneys and Public Adjusters

All lawyers representing insurance claimants must be members in good standing of The Florida Bar, governed by Chapter 4, Rules Regulating The Florida Bar. Public adjusters must hold a Florida 3-20 license under Chapter 626, Part VI, Florida Statutes, and comply with continuing education. If you hire representation, verify their license at the Bar’s official website.

4. The Valued Policy Law

Florida’s Valued Policy Law (Section 627.702) mandates that for total losses caused by a covered peril, the insurer must pay the full face value of the policy, regardless of actual cash value or replacement cost. This can be pivotal after a complete fire loss or when a Keys coastal home is declared a constructive total loss after a hurricane.

Steps to Take After a Property Insurance Claim Denial in Florida

1. Review the Denial Letter Thoroughly

Under Florida law, a denial letter must cite the specific policy language relied upon. Compare those provisions to the facts of your loss and note inconsistencies.

2. Gather and Preserve Evidence

  • Photographs and videos from immediately after the storm or incident.

  • Repair invoices, material receipts, and temporary mitigation costs (tarps, dehumidifiers).

  • Expert reports from licensed roofers, engineers, or water-remediation specialists.

3. Request a Certified Copy of Your Policy

Florida Administrative Code Rule 69O-167.001 allows you to obtain the full policy—including endorsements—within 30 days of a written request. Having every endorsement is essential to interpret exclusions.

4. File a Consumer Complaint with DFS

If negotiations stall, file a complaint with DFS to compel a written insurer response. The process also tolls (pauses) certain statutory deadlines for attorney’s fee claims.

5. Consider Mediation or Appraisal

The DFS mediation program is free for residential property disputes. Alternatively, if your policy has an appraisal clause, you and the insurer each appoint an appraiser, who then pick an umpire. Still, appraisal is binding on amount only, not coverage, so consult counsel first.

6. Preserve Your Litigation Rights

Remember the five-year statute of limitations for filing suit. Mark your calendar and be proactive; waiting until year four can hurt leverage.

When to Seek Legal Help in Florida

While some small disputes settle in mediation, many require the skill of a seasoned Florida attorney who focuses on property insurance. You should consider counsel when:

  • The insurer alleges fraud or misrepresentation.

  • The denial hinges on complex engineering opinions (e.g., distinguishing wind vs. flood).

  • Your claim involves significant business interruption or rental income loss from a Marathon vacation property.

  • The carrier drags out the investigation past statutory deadlines or low-balls a settlement offer.

Attorneys can issue civil remedy notices under Section 624.155 to preserve bad-faith claims and negotiate settlements that include attorneys’ fees and costs, maximizing your net recovery.

Local Resources & Next Steps

Monroe County & Marathon-Specific Contacts

  • Monroe County Building Department: Obtain inspection reports or permits for repairs (2798 Overseas Hwy, Marathon, FL 33050).

  • City of Marathon: Official records requests can support proof of property condition (9805 Overseas Hwy).

  • Florida Keys Chapter of the American Red Cross: Assistance with emergency repairs and documentation.

Nonprofit and Government Assistance

  • Florida Disaster Re-employment Assistance (DEO) if a storm disrupts your income.

  • Small Business Administration (SBA) low-interest loans for property damage to rental homes.

Authoritative Information Sources

Florida Department of Financial Services Florida Statutes Online Florida Supreme Court Opinions DFS Property Insurance Mediation Program

Legal Disclaimer: This guide provides general information about Florida insurance law and is not legal advice. Every case is unique. Consult a licensed Florida attorney before making decisions about your claim.

If your property insurance claim was denied, call Louis Law Group at 833-657-4812 for a free case evaluation and policy review.

How it Works

No Win, No Fee

We like to simplify our intake process. From submitting your claim to finalizing your case, our streamlined approach ensures a hassle-free experience. Our legal team is dedicated to making this process as efficient and straightforward as possible.

You can expect transparent communication, prompt updates, and a commitment to achieving the best possible outcome for your case.

Free Case Evaluation

Let's get in touch

We like to simplify our intake process. From submitting your claim to finalizing your case, our streamlined approach ensures a hassle-free experience. Our legal team is dedicated to making this process as efficient and straightforward as possible.

290 NW 165th Street, Suite M-500, Miami, FL 33169